A new statement of masculinity. SoBold is about character, power, and rebellion. This is a fragrance for nonconformists who find freedom by setting their own rules, rejecting the establishment, and expressing
A fragrance full of character, both tenacious but light, powerful but subtle. It is driven by a comforting clean t-shirt accord with refreshing airy notes of bergamot and mandarin. A sensation of freedom and power is conveyed through aromatic salvia and violet leaf absolute, tempered with discreet lavender tones. A persistent hint of white leather notes and roasted tonka envelops its clean t-shirt signature with anirresistible finish.
BREAK THE
RULES, FREEDOM
COMES FROM
BEING BOLD
A creation by Christophe Raynaud and Jordi Fernández, two worldwide renown perfumers. The composition of this fragrance was made carefully selecting ingredients from high quality sources that also follow environmentally friendly and ethical practices. Bergamot and Mandarin harvested responsibly from the famous radiant regions of Calabria in Italy. Their bergamots are extremely rich, with sweet fruity initial notes, followed by leafy and balsamic undertones. The lavender comes from France Lavande, an organisation that obtains the highest quality lavender from Drôme Provençale. It is cut is cut and left to dry in the fields for two to three days, which gives its oil a characteristic scent with amber and coumarin notes. A woody, dry vetiver with earthy, smokey, and nutty tones, sourced from Ecocert certified farms in Haiti. The tonka beans are collected in the Caura Basin, Venezuela, in partnership with Conservation International to help preserve the biodiversity of the forest. They come with notes of dry cocoa, caramel, and coffee combined with sweet tonka and hay.
A FRAGANCE WITH A SUSTAINABLE SIDE…
Following the success of the feminine fragrance BRIGHT, Pepe Jeans continues to promote sustainability by creating products with a reduced environmental impact. The use of recycled and recyclable materials, as well as sustainably sourced ingredients and innovative reusable spray cap help to significantly reduce material waste. SoBold is designed with the same reusable spray cap system as BRIGHT. Bottles are available in both 100ml and 50ml formats, as they share the same spray cap to reduce waste. The fragrance is 100% vegan, made with 92% natural ingredients, with a bottle and packaging that are 100% recyclable
